Blog Articles

Sweepstakes Marketing: Why It Works — And How to Make It Work for You

Sweepstakes aren’t just random giveaways. Done right, they’re powerful marketing tools that help brands grow audiences, build engagement, and convert interest into real results. Below is a fresh guide on why sweepstakes marketing is effective — and how you can design...

How to Supercharge Your Marketing with Integrated Sweepstakes

Sweepstakes don’t have to be a one-off gimmick — when used smartly, they can become a central pillar in a brand’s marketing strategy, boosting engagement, collecting valuable data, and strengthening loyalty. Below is a fresh guide to help you design, launch, and...

What You Must Know Before Running a Sweepstakes — The Legal Checklist for Brands

Running a sweepstakes or contest — especially via social media — can be a powerful way to grow your audience, collect leads, and build brand awareness. But if you skip the legal groundwork, what starts as promotion can quickly turn into a regulatory headache, or...

How to Build a Year-Round Sweepstakes Strategy That Drives Real Results

In today’s fast-moving digital world, promotions shouldn’t be one-and-done. Instead of treating sweepstakes as isolated events, you can structure them into a year-long rhythm — a sustained engine for engagement, data capture, and brand growth. Below is a step-by-step...